Matt Wilson
You know what the business needs. I take the idea the rest of the way.
Alchemise an idea into what the business runs on
You already know what the business needs, and roughly how you'd fix it. A document, a spreadsheet that half does the job, or something you've had a go at building yourself.
Getting from there to something people open every morning is a different kind of work. Somewhere for it to live, accounts and permissions, a database holding real records. And all of it still standing on the days nobody is thinking about it.
And that part isn't really about hours. It's whose name sits against it the first time it touches real money, and who picks up the phone when it breaks. Weighed against a job you already don't have enough time for, that's usually where a good idea stops.
That's the part I take off you. The burden, not just the stack.
Built for how you actually work
Your specification is the starting point
A document, a spreadsheet, or something half-built. It gets used, not replaced. What I ask about is the rest: who uses it, what it connects to, and what happens when it breaks.
Tailored to your business
Off-the-shelf software is built for a whole industry, so you pay for features you never open and bend your process to fit theirs. Yours is built round how you already work, and it's yours to keep.
Supercharge your workflows
You're doing the same thirty-minute job again, and it's costing you the thing you'd rather be spending on the business. We turn that work into something that runs itself, and hand the time back.
How working together works
- Fixed price, agreed up front
- You get a number before anything starts, and that's the number. No hourly meter, no invoice that grows while you're not looking.
- Delivered and paid in phases
- Each stage is quoted, started and signed off separately. You can stop between phases without losing what's already built.
- You own the code
- It sits in your repository from the first day, under your account. Ownership transfers to you as each phase is paid for, not at the end and not conditionally.
- Professionally insured
- Professional indemnity and public liability cover are in place, with cyber cover for anything touching personal data. Certificates available on request.
- Warranty after go-live
- Thirty days from the day each phase goes live. If delivered code doesn't do what it was demonstrated doing, it gets fixed at no charge.
- Changes are quoted, never assumed
- Anything outside what was agreed gets written down and re-quoted before a line of it is written. Scope creep becomes your decision rather than your surprise.
Writing
Athena: A Personal AI That Actually Knows You
23 Mar 2026 · 5 min read
A deep dive into Athena, a personal AI built on a living knowledge graph that reasons across your goals, relationships, finances, and decisions.
Read post →Start with a conversation
No pitch, no charge. Twenty minutes, and you do most of the talking.
What we cover
- How the task is handled right now, step by step
- Who touches it, and where it stalls
- The idea you've had, and what it would take to finish it